Program: Snow Dance

Client: Mtn Dew

Role: Program Supervisor, Lead Producer

Duties:
Project management, creative liaising, program strategy, brief development, pitch presentation, design iteration, client relations, cross-functional team leadership, budget tracking, production planning, event management, program recaps

Summary:
I worked with Mtn Dew to invite fans to Breckenride for a one day all-mountain festival takeover curated by some of snowboardings biggest names. 

Activation Description:
The first outpost at Snow Dance took place at Peak 8 Base. Base Camp provide guests the opportunity to grab some Dew and chill outside at TBar’s decked out patio while DJs spun live music encouraging guests to get their snow dance on. Other interactives included:

• SAMPLING BAR: A bar serving Dew-infused drinks
• THE PATIO: Takeover with Dew branded fire pits, umbrellas and table tents
• PHOTO OPP: Decked out Dew Snow Dance ski lift photo booth in partnership with
  EpicMix Photo
• SNOWBALL TARGET RANGE: Yeti themed target range allowing fans to test their accuracy with snowball guns

The second outpost was at the mid-mountain lodge, creating a spot for riders to relax in between laps while they check out snowboard films. The space was complete with neon green bean bag chairs, live music, snacks and even an immersive VR experience. 

The final performance called all festival goers back down to the Gondola Lot to witness the headlining music act, the encore moment to close out the day.