Program: NBA All-Star Weekend Courtside Studios

Client: Mtn Dew

Role: Program Supervisor, Lead Producer

Duties:
Project management, creative liaising, program strategy, brief development, pitch presentation, design iteration, client relations, cross-functional team leadership, budget tracking, production planning, event management, program recaps

Summary:
I partnered with Mtn Dew to create a multi-story, multi-room experience that highlighted new ways to unlock the culture of Chicago hoops.

Across multiple floors and through a range of interactives, fans uncovered everything from art, to music, to style.

Activation Description:
Fans entered the world of NBAxDEW through an immersive neon green tunnel that begged to be captured and shared on social.

The vibe was set with a live DJ installation as soon as fans entered.

Once inside, the sampling bar drew fans in offering trial and full-bottles of the DEW lineup.

Fans stepped on stage to shoot a Kicks Cam 180 degree GIF. They chose from a variety of graphic overlays to amp up their entry before submitting
The entries on the Kicks Cam wall and those who shared on social had a chance to win the rare, limited edition kicks on display

The rooftop hosted Meet the Makers live programming series throughout the weekend with live interviews from Chicago’s most renowned creators covering topics from “The Future of Hoops Fashion On and Off the Court” to “Grail Talk: Sneaker Reviews.” When we’re not live on the content stage, NBA athletes were paired with  cultural influencers and fans for hoops competitions giving away pieces of the DEW art collab.